Launch announcement pack: Acme Planner
Waitlist page, launch email, X thread, LinkedIn post and Product Hunt listing
Here's your launch pack. It uses only the facts, numbers and quotes in your brief, and I've checked each piece against its limit.
1. Waitlist page
Headline (9 words)
Your to-do list, planned into the hours you have
Subheadline (22 words)
Acme Planner reads your team's calendar and to-do list on Sunday evening and plans the week around the meetings everyone already has.
Benefits
- Tasks go into real time slots, so you can see what fits before the week starts.
- When a new meeting appears, tasks move for you. Nobody drags blocks around.
- Made for small teams of 2 to 10 people who share a calendar.
Button
Join the waitlist
After signup
You're on the list.
Acme Planner opens to everyone on Tuesday 3 November at 9:00 Pacific time. We'll email you when it does, with a link to start your free 14 day trial.
Teams who join in launch week get the first three months at half price. The offer ends Monday 9 November.
The Acme Planner team
2. Launch email
Subject line options
- Acme Planner is open to everyone today (38 characters)
- Your week, planned on Sunday evening (36 characters)
- Launch week: three months at half price (39 characters)
Preview text (73 characters)
Until now it was invite only. Today anyone can start a free 14 day trial.
Email (about 160 words)
Hello,
"Our to-do list says 40 things and our calendar says we have 6 free hours."
If that sounds like your team, Acme Planner is for you. Today it opens to everyone. Until now it was invite only.
On Sunday evening, Acme Planner reads your calendar and to-do list and plans your week into real time slots. It plans around the meetings everyone already has. When a new meeting appears, it moves tasks for you, so nobody has to drag blocks around.
38 teams have been in the private beta since June. From July to September, beta teams planned an average of 31 tasks a week each.
One beta user, an operations lead at a design agency, put it this way:
"It's the first planner we didn't abandon after two weeks."
Teams who join in launch week get the first three months at half price. The offer ends Monday 9 November.
Button: Start a free 14 day trial (links to acmeplanner.example.com)
The Acme Planner team
3. X thread
Post 1 (212 characters)
Acme Planner is open to everyone today.
It reads your calendar and to-do list on Sunday evening and plans your week into real time slots, around the meetings your team already has.
Until now it was invite only.
Post 2 (194 characters)
It's for small teams of 2 to 10 people who share a calendar and keep missing deadlines.
The problem, in their words:
"Our to-do list says 40 things and our calendar says we have 6 free hours."
Post 3 (167 characters)
What it does differently: it plans around the meetings everyone already has.
When a new meeting appears, it moves the tasks for you. Nobody has to drag blocks around.
Post 4 (164 characters)
1,240 people joined the waitlist. 38 teams have been in the private beta since June.
From July to September, beta teams planned an average of 31 tasks a week each.
Post 5 (112 characters)
From a beta user:
"It's the first planner we didn't abandon after two weeks."
Operations lead, a design agency
Post 6 (157 characters)
Teams who join in launch week get the first three months at half price. The offer ends Monday 9 November.
Start a free 14 day trial: acmeplanner.example.com
4. LinkedIn post (181 words)
"Our to-do list says 40 things and our calendar says we have 6 free hours."
That's the problem Acme Planner was built for, and today it opens to everyone. Until now it was invite only.
Acme Planner is for small teams of 2 to 10 people who share a calendar and keep missing deadlines. On Sunday evening, it reads your calendar and to-do list and plans your week into real time slots.
It plans around the meetings everyone already has. When a new meeting appears, it moves tasks for you, so nobody has to drag blocks around.
1,240 people joined the waitlist. 38 teams have been in the private beta since June, and from July to September, beta teams planned an average of 31 tasks a week each.
One beta user, an operations lead at a design agency, told us: "It's the first planner we didn't abandon after two weeks."
Teams who join in launch week get the first three months at half price. The offer ends Monday 9 November.
Start a free 14 day trial: acmeplanner.example.com
The Acme Planner team
5. Product Hunt listing
Tagline (54 characters)
Your team's week, planned around the meetings you have
Description (250 characters)
Acme Planner reads your calendar and to-do list on Sunday evening and plans your week into real time slots. It plans around the meetings everyone already has and moves tasks when a meeting appears, so nobody drags blocks around. For teams of 2 to 10.
First comment (138 words)
Hello Product Hunt,
We built Acme Planner for a problem small teams describe like this: "Our to-do list says 40 things and our calendar says we have 6 free hours."
A to-do list doesn't know about your meetings, and a calendar doesn't know about your tasks. Acme Planner reads both on Sunday evening and plans your week into real time slots, around the meetings everyone already has. When a new meeting appears, it moves tasks for you, so nobody has to drag blocks around.
38 teams have been in the private beta since June. Today is our first public release.
Teams who join in launch week get the first three months at half price, until Monday 9 November. You can start a free 14 day trial at acmeplanner.example.com.
Questions and feedback are welcome below.
The Acme Planner team
As you said, check the tagline and description limits in Product Hunt's form on the day.
Before you publish
- Trial and offer. The offer is for teams who "join" in launch week, but the action is a free 14 day trial. A trial started on 3 November runs until about 17 November, after the offer ends on 9 November. Decide whether starting a trial in launch week counts as joining. If it does, say so in the email and posts, for example: "Start your trial by Monday 9 November to get the offer."
- Clock change. US clocks go back on Sunday 1 November, two days before launch, so 9:00 Pacific on 3 November is 17:00 UTC. If your email or scheduling tool uses a fixed offset, check it.
- Product Hunt timing. As far as I know, Product Hunt's day starts at 12:01 a.m. Pacific and scheduled launches go live then. If that's still true, your listing will be up about nine hours before the email and posts go out, so post the first comment as soon as it's live and plan who answers questions in those early hours.
- Product Hunt link. It isn't in any of the copy because it only goes live on the day. To send people there as well, add "We're also on Product Hunt today:" and the link to the last X post. It still fits under 280 characters.
- Quotes. I used the problem line in quotation marks without naming anyone, because the brief gives it "in their words". If it sums up what teams say rather than repeating one customer's exact words, keep the line but drop the quotation marks. For the beta quote, check that the permission covers X, LinkedIn and Product Hunt, with the attribution "Operations lead, a design agency".
- Waitlist number. 1,240 is the count in the brief. If the list has grown by launch day, use the new number from your signup form.
- Gaps I didn't fill. The brief has no origin story, so the Product Hunt comment explains why you built it through the problem itself. If there's a true story behind it, add it in your own words. There's also no price in the brief, so none of the copy states one. Make sure your pricing page shows the full price so "half price" is easy to understand.
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