Acme Planner landing page: teardown and rewrite
You've given me everything I need: the copy, who it's for, the one action and proof you're allowed to use. Here's the teardown.
The five second test
Only what shows before scrolling: the headline, the subheadline and the buttons.
| Question | What the words say | Mark |
|---|---|---|
| What is it? | "the all-in-one AI-powered productivity platform". That could be a planner, a notes app or a chat tool. Only the product name hints at planning. | Vague |
| Who is it for? | "modern teams". Every team thinks it's modern. Nothing says 2 to 10 people or a shared calendar. | Vague |
| Why should I care? | "Plan smarter. Work better. Achieve more." No problem named and no result a visitor could picture. Missed deadlines never come up. | Missing |
| What do I do next? | "Learn more", "Book a demo", "Sign up". Three choices, and none of them says free trial or no card. | Vague |
Section by section
| Section | Verdict | Problem | What causes it |
|---|---|---|---|
| Hero: headline | Rewrite | Vague promise | "Plan smarter. Work better. Achieve more." Three slogans any app could use. Nothing says what it does. |
| Hero: subheadline | Rewrite | Jargon, Missing who | "all-in-one AI-powered productivity platform that revolutionizes the way modern teams work". Category words and hype where the what and the who should be. "AI-powered" is the one fact here, so the rewrite keeps it next to the feature it describes. |
| Hero: buttons | Rewrite | Too many asks | "Learn more", "Book a demo", "Sign up". Three asks, and the one you want is the least clear: "Sign up" hides that it's a free trial with no card. I've left the demo off the page. If some buyers really need one, a plain text link near Pricing is enough. |
| About us | Rewrite | About us, not about them | "We started", "we believe", "Our team of passionate engineers", "We are on a mission". Every sentence is about you. The one useful fact, that you started in 2024, moves to the proof section. |
| Features | Rewrite | Features without outcomes | "Smart scheduling engine", "Advanced analytics dashboard", "Integrations with your favorite tools". The reader has to work out why each one matters, and "your favorite tools" names none. |
| How it works | Keep | Wall of text (mild), placed too low | "reads them on Sunday evening", "around the meetings everyone already has", "nobody has to drag blocks around". This is the best copy on the page: specific, plain, and it shows the product working. It only needs splitting into steps, and its idea belongs in the hero. |
| Testimonials | Keep | Proof gap | "It's the first planner we didn't abandon after two weeks." A strong quote, because it answers the real worry people have about planners. It just stands alone near the bottom, while your beta numbers aren't on the page at all. |
| Pricing | Tighten | Vague promise | "Simple, transparent pricing." says nothing the next line doesn't. "Free 14 day trial, no card needed" is your best offer, and this is the first place it appears. |
| Footer CTA | Rewrite | Hidden action | "Ready to supercharge your productivity?" and a button that says "Submit". A hype question, and a button that sounds like sending a form. |
The three biggest problems
- The top of the page could belong to any app. Everyone reads the hero and most decide there, but "Plan smarter. Work better. Achieve more." and "modern teams" never say that it plans a shared calendar for a small team. Your clearest description is in How it works, fourth on the page.
- The trial is hidden. Three buttons compete in the hero, none of them says "free trial", and "14 days, no card needed" only shows up in Pricing near the bottom, so visitors who are ready don't know what clicking will cost them.
- The page talks about itself and proves nothing. About us and a bare feature list fill the middle, while your customers' own problem ("40 things" against "6 free hours") and your real numbers (38 teams, 31 tasks a week) aren't on the page.
The rewrite
New order, built around the visitor: what it does, the problem, how it works, what they get, proof, price. About us is folded into the proof, and the feature list now leads with outcomes.
Hero
Headline: Your team's week, planned into the hours you actually have.
Subheadline: For teams of 2 to 10 who share a calendar. Acme Planner fits your tasks around everyone's meetings.
Button: Start my free trial
Under the button: 14 days free. No card needed.
The problem
Your to-do list says 40 things. Your calendar says you have 6 free hours. So deadlines slip.
How it works
- Connect your calendar and to-do list.
- On Sunday evening, Acme Planner plans your week into real time slots, around the meetings everyone already has.
- When a new meeting appears, tasks move automatically. Nobody has to drag blocks around.
What you get
- Nobody builds the plan by hand. AI-powered scheduling engine.
- The whole team works from one plan. Calendar sync, task management and real-time collaboration.
- You see how each week went. Analytics dashboard.
- It works with the tools you already use. Integrations.
Proof
"It's the first planner we didn't abandon after two weeks." Operations lead, a design agency
We started Acme Planner in 2024. Since June, 38 teams have used it in our private beta. From July to September, each team planned an average of 31 tasks a week.
Pricing
Starts at $8 per user per month. Your first 14 days are free, no card needed.
Final call to action
Start next Monday with the week already planned.
Button: Start my free trial
Under the button: 14 days free. No card needed.
Two headlines to test
Run each one against the rewritten headline, one at a time, and judge by trial starts, not clicks.
- The problem: "Deadlines slip when tasks never get a time slot." Tests whether naming the pain your visitors already feel pulls more trial starts than naming the result.
- Who it is for: "Built for teams of 2 to 10 sharing one calendar." Tests whether seeing their exact team size and setup makes visitors surer it's for them than the outcome does.
What I need from you
The rewrite uses only what you gave me. These would make it stronger, and I've left each gap empty rather than guess:
- Proof that teams stick with it. How many of the 38 beta teams are still active, or were still using it after two weeks. That puts a number behind the quote.
- A result tied to deadlines. If your app data shows a change for beta teams, such as tasks finished on the day they were planned, send it with the date range. Until then the page makes no deadline claim.
- The names of the calendars, to-do apps and tools it connects to. "Works with the tools you already use" stays a claim until visitors see their own app named. It also answers the question "do we have to switch?"
- What the analytics dashboard shows. "You see how each week went" is my best plain reading of the feature. Swap in what it actually shows.
- A fuller source for the quote, or a second quote. The agency's name, if they agree, or another quote that mentions deadlines or the Sunday plan.
- How long setup takes, if you've timed it with beta teams. It answers the "we don't have time for another tool" worry right next to the button.

