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  • MarkdownAcme Planner landing page: teardown and rewriteExample output

    Acme Planner landing page: teardown and rewrite


    You've given me everything I need: the copy, who it's for, the one action and proof you're allowed to use. Here's the teardown.

    The five second test

    Only what shows before scrolling: the headline, the subheadline and the buttons.

    QuestionWhat the words sayMark
    What is it?"the all-in-one AI-powered productivity platform". That could be a planner, a notes app or a chat tool. Only the product name hints at planning.Vague
    Who is it for?"modern teams". Every team thinks it's modern. Nothing says 2 to 10 people or a shared calendar.Vague
    Why should I care?"Plan smarter. Work better. Achieve more." No problem named and no result a visitor could picture. Missed deadlines never come up.Missing
    What do I do next?"Learn more", "Book a demo", "Sign up". Three choices, and none of them says free trial or no card.Vague

    Section by section

    SectionVerdictProblemWhat causes it
    Hero: headlineRewriteVague promise"Plan smarter. Work better. Achieve more." Three slogans any app could use. Nothing says what it does.
    Hero: subheadlineRewriteJargon, Missing who"all-in-one AI-powered productivity platform that revolutionizes the way modern teams work". Category words and hype where the what and the who should be. "AI-powered" is the one fact here, so the rewrite keeps it next to the feature it describes.
    Hero: buttonsRewriteToo many asks"Learn more", "Book a demo", "Sign up". Three asks, and the one you want is the least clear: "Sign up" hides that it's a free trial with no card. I've left the demo off the page. If some buyers really need one, a plain text link near Pricing is enough.
    About usRewriteAbout us, not about them"We started", "we believe", "Our team of passionate engineers", "We are on a mission". Every sentence is about you. The one useful fact, that you started in 2024, moves to the proof section.
    FeaturesRewriteFeatures without outcomes"Smart scheduling engine", "Advanced analytics dashboard", "Integrations with your favorite tools". The reader has to work out why each one matters, and "your favorite tools" names none.
    How it worksKeepWall of text (mild), placed too low"reads them on Sunday evening", "around the meetings everyone already has", "nobody has to drag blocks around". This is the best copy on the page: specific, plain, and it shows the product working. It only needs splitting into steps, and its idea belongs in the hero.
    TestimonialsKeepProof gap"It's the first planner we didn't abandon after two weeks." A strong quote, because it answers the real worry people have about planners. It just stands alone near the bottom, while your beta numbers aren't on the page at all.
    PricingTightenVague promise"Simple, transparent pricing." says nothing the next line doesn't. "Free 14 day trial, no card needed" is your best offer, and this is the first place it appears.
    Footer CTARewriteHidden action"Ready to supercharge your productivity?" and a button that says "Submit". A hype question, and a button that sounds like sending a form.

    The three biggest problems

    1. The top of the page could belong to any app. Everyone reads the hero and most decide there, but "Plan smarter. Work better. Achieve more." and "modern teams" never say that it plans a shared calendar for a small team. Your clearest description is in How it works, fourth on the page.
    2. The trial is hidden. Three buttons compete in the hero, none of them says "free trial", and "14 days, no card needed" only shows up in Pricing near the bottom, so visitors who are ready don't know what clicking will cost them.
    3. The page talks about itself and proves nothing. About us and a bare feature list fill the middle, while your customers' own problem ("40 things" against "6 free hours") and your real numbers (38 teams, 31 tasks a week) aren't on the page.

    The rewrite

    New order, built around the visitor: what it does, the problem, how it works, what they get, proof, price. About us is folded into the proof, and the feature list now leads with outcomes.

    Hero

    Headline: Your team's week, planned into the hours you actually have.

    Subheadline: For teams of 2 to 10 who share a calendar. Acme Planner fits your tasks around everyone's meetings.

    Button: Start my free trial

    Under the button: 14 days free. No card needed.

    The problem

    Your to-do list says 40 things. Your calendar says you have 6 free hours. So deadlines slip.

    How it works

    1. Connect your calendar and to-do list.
    2. On Sunday evening, Acme Planner plans your week into real time slots, around the meetings everyone already has.
    3. When a new meeting appears, tasks move automatically. Nobody has to drag blocks around.

    What you get

    • Nobody builds the plan by hand. AI-powered scheduling engine.
    • The whole team works from one plan. Calendar sync, task management and real-time collaboration.
    • You see how each week went. Analytics dashboard.
    • It works with the tools you already use. Integrations.

    Proof

    "It's the first planner we didn't abandon after two weeks." Operations lead, a design agency

    We started Acme Planner in 2024. Since June, 38 teams have used it in our private beta. From July to September, each team planned an average of 31 tasks a week.

    Pricing

    Starts at $8 per user per month. Your first 14 days are free, no card needed.

    Final call to action

    Start next Monday with the week already planned.

    Button: Start my free trial

    Under the button: 14 days free. No card needed.

    Two headlines to test

    Run each one against the rewritten headline, one at a time, and judge by trial starts, not clicks.

    1. The problem: "Deadlines slip when tasks never get a time slot." Tests whether naming the pain your visitors already feel pulls more trial starts than naming the result.
    2. Who it is for: "Built for teams of 2 to 10 sharing one calendar." Tests whether seeing their exact team size and setup makes visitors surer it's for them than the outcome does.

    What I need from you

    The rewrite uses only what you gave me. These would make it stronger, and I've left each gap empty rather than guess:

    • Proof that teams stick with it. How many of the 38 beta teams are still active, or were still using it after two weeks. That puts a number behind the quote.
    • A result tied to deadlines. If your app data shows a change for beta teams, such as tasks finished on the day they were planned, send it with the date range. Until then the page makes no deadline claim.
    • The names of the calendars, to-do apps and tools it connects to. "Works with the tools you already use" stays a claim until visitors see their own app named. It also answers the question "do we have to switch?"
    • What the analytics dashboard shows. "You see how each week went" is my best plain reading of the feature. Swap in what it actually shows.
    • A fuller source for the quote, or a second quote. The agency's name, if they agree, or another quote that mentions deadlines or the Sunday plan.
    • How long setup takes, if you've timed it with beta teams. It answers the "we don't have time for another tool" worry right next to the button.
    Made with Claude Code · Skill

    Markdown · Document

    Teardown and rewrite. A real run on the copy of Acme Planner, a made-up app, with web fetch off. The copy and proof are made up and shown in the inputs.

Works with

  • Claude
  • Claude Code
  • ChatGPT
  • +18 more

Not affiliated with or endorsed by the companies shown.

Tear down and rewrite your landing page copy

See exactly where your page loses visitors, then get the whole page rewritten in your facts, with two headlines to test.

Version 1.0Updated 12 Oct 2026

Needs access to
The web
Permissions
Browses the web
Time to result (our estimate)
3 minutes to set up, 5 minutes a run

Example

Example session

  1. You

    Can you tear down our landing page copy and rewrite it? It is for small teams of 2 to 10 who share a calendar, and the one action is a free 14 day trial.

  2. Your AI

    The top of the page could belong to any app. Your clearest description is in How it works, fourth on the page.

What comes out
MarkdownAcme Planner landing page: teardown and rewriteExample output

Acme Planner landing page: teardown and rewrite


You've given me everything I need: the copy, who it's for, the one action and proof you're allowed to use. Here's the teardown.

The five second test

Only what shows before scrolling: the headline, the subheadline and the buttons.

QuestionWhat the words sayMark
What is it?"the all-in-one AI-powered productivity platform". That could be a planner, a notes app or a chat tool. Only the product name hints at planning.Vague
Who is it for?"modern teams". Every team thinks it's modern. Nothing says 2 to 10 people or a shared calendar.Vague
Why should I care?"Plan smarter. Work better. Achieve more." No problem named and no result a visitor could picture. Missed deadlines never come up.Missing
What do I do next?"Learn more", "Book a demo", "Sign up". Three choices, and none of them says free trial or no card.Vague

Section by section

SectionVerdictProblemWhat causes it
Hero: headlineRewriteVague promise"Plan smarter. Work better. Achieve more." Three slogans any app could use. Nothing says what it does.
Hero: subheadlineRewriteJargon, Missing who"all-in-one AI-powered productivity platform that revolutionizes the way modern teams work". Category words and hype where the what and the who should be. "AI-powered" is the one fact here, so the rewrite keeps it next to the feature it describes.
Hero: buttonsRewriteToo many asks"Learn more", "Book a demo", "Sign up". Three asks, and the one you want is the least clear: "Sign up" hides that it's a free trial with no card. I've left the demo off the page. If some buyers really need one, a plain text link near Pricing is enough.
About usRewriteAbout us, not about them"We started", "we believe", "Our team of passionate engineers", "We are on a mission". Every sentence is about you. The one useful fact, that you started in 2024, moves to the proof section.
FeaturesRewriteFeatures without outcomes"Smart scheduling engine", "Advanced analytics dashboard", "Integrations with your favorite tools". The reader has to work out why each one matters, and "your favorite tools" names none.
How it worksKeepWall of text (mild), placed too low"reads them on Sunday evening", "around the meetings everyone already has", "nobody has to drag blocks around". This is the best copy on the page: specific, plain, and it shows the product working. It only needs splitting into steps, and its idea belongs in the hero.
TestimonialsKeepProof gap"It's the first planner we didn't abandon after two weeks." A strong quote, because it answers the real worry people have about planners. It just stands alone near the bottom, while your beta numbers aren't on the page at all.
PricingTightenVague promise"Simple, transparent pricing." says nothing the next line doesn't. "Free 14 day trial, no card needed" is your best offer, and this is the first place it appears.
Footer CTARewriteHidden action"Ready to supercharge your productivity?" and a button that says "Submit". A hype question, and a button that sounds like sending a form.

The three biggest problems

  1. The top of the page could belong to any app. Everyone reads the hero and most decide there, but "Plan smarter. Work better. Achieve more." and "modern teams" never say that it plans a shared calendar for a small team. Your clearest description is in How it works, fourth on the page.
  2. The trial is hidden. Three buttons compete in the hero, none of them says "free trial", and "14 days, no card needed" only shows up in Pricing near the bottom, so visitors who are ready don't know what clicking will cost them.
  3. The page talks about itself and proves nothing. About us and a bare feature list fill the middle, while your customers' own problem ("40 things" against "6 free hours") and your real numbers (38 teams, 31 tasks a week) aren't on the page.

The rewrite

New order, built around the visitor: what it does, the problem, how it works, what they get, proof, price. About us is folded into the proof, and the feature list now leads with outcomes.

Hero

Headline: Your team's week, planned into the hours you actually have.

Subheadline: For teams of 2 to 10 who share a calendar. Acme Planner fits your tasks around everyone's meetings.

Button: Start my free trial

Under the button: 14 days free. No card needed.

The problem

Your to-do list says 40 things. Your calendar says you have 6 free hours. So deadlines slip.

How it works

  1. Connect your calendar and to-do list.
  2. On Sunday evening, Acme Planner plans your week into real time slots, around the meetings everyone already has.
  3. When a new meeting appears, tasks move automatically. Nobody has to drag blocks around.

What you get

  • Nobody builds the plan by hand. AI-powered scheduling engine.
  • The whole team works from one plan. Calendar sync, task management and real-time collaboration.
  • You see how each week went. Analytics dashboard.
  • It works with the tools you already use. Integrations.

Proof

"It's the first planner we didn't abandon after two weeks." Operations lead, a design agency

We started Acme Planner in 2024. Since June, 38 teams have used it in our private beta. From July to September, each team planned an average of 31 tasks a week.

Pricing

Starts at $8 per user per month. Your first 14 days are free, no card needed.

Final call to action

Start next Monday with the week already planned.

Button: Start my free trial

Under the button: 14 days free. No card needed.

Two headlines to test

Run each one against the rewritten headline, one at a time, and judge by trial starts, not clicks.

  1. The problem: "Deadlines slip when tasks never get a time slot." Tests whether naming the pain your visitors already feel pulls more trial starts than naming the result.
  2. Who it is for: "Built for teams of 2 to 10 sharing one calendar." Tests whether seeing their exact team size and setup makes visitors surer it's for them than the outcome does.

What I need from you

The rewrite uses only what you gave me. These would make it stronger, and I've left each gap empty rather than guess:

  • Proof that teams stick with it. How many of the 38 beta teams are still active, or were still using it after two weeks. That puts a number behind the quote.
  • A result tied to deadlines. If your app data shows a change for beta teams, such as tasks finished on the day they were planned, send it with the date range. Until then the page makes no deadline claim.
  • The names of the calendars, to-do apps and tools it connects to. "Works with the tools you already use" stays a claim until visitors see their own app named. It also answers the question "do we have to switch?"
  • What the analytics dashboard shows. "You see how each week went" is my best plain reading of the feature. Swap in what it actually shows.
  • A fuller source for the quote, or a second quote. The agency's name, if they agree, or another quote that mentions deadlines or the Sunday plan.
  • How long setup takes, if you've timed it with beta teams. It answers the "we don't have time for another tool" worry right next to the button.
Made with Claude Code · Skill

Fit

About this item

Visitors decide quickly whether a page is for them, and the owner is often the last to see what confuses them. This skill reads your page the way a busy visitor does, quotes the words that cost you signups, section by section, and then rewrites the whole page in your facts and your customers' words.

You also get two headlines to test against the new one. The example tears down the copy of Acme Planner, a made-up planning app.

What you get

  • A five second test of what a visitor understands before scrolling
  • A verdict and the main problem for every section, quoted
  • The three biggest problems, ranked
  • The whole page rewritten in your facts, with two headlines to test

Good fit

  • Founders whose page gets visits but few signups
  • Designers and freelancers reviewing a client's copy before launch

Not for

  • Long sales letters or full websites
  • Visual design reviews

Who it is for

How to use

How to use it

In Claude

  1. Download the skill zip.

  2. In Claude on the web or the desktop app, open Settings, then Capabilities, and turn on Code execution and file creation. On a Team or Enterprise plan, an owner turns this on first.

  3. Open Customize, then Skills. Choose +, then Create skill, then Upload a skill, and pick the zip.

In Claude Code

  1. Download and unzip the skill.

  2. Move the landing-copy-teardown folder into your Claude Code skills folder.

    macOS and Linux
    ~/.claude/skills/landing-copy-teardown/
    Windows
    %USERPROFILE%\.claude\skills\landing-copy-teardown\
  3. Start a new Claude Code session. It loads the skill when the task needs it.

In ChatGPT

  1. Download and unzip the skill.

  2. In ChatGPT, choose New project in the sidebar.

  3. Open Project settings from the project menu and paste SKILL.md from the landing-copy-teardown folder into its instructions.

  4. Add the skill's other files (anything in its references or assets folder) to the project. Then chat inside the project.

Same steps in

  • Cursor
  • Codex
  • Gemini CLI
  • GitHub Copilot
  • VS Code
  • Amp
  • Goose
  • OpenCode
  • Junie
  • Roo Code
  • Kiro
  • Letta
  • Manus
  • OpenClaw
  • Hermes
  • Muse
  • Dots
  1. Download and unzip the skill.

  2. Move the landing-copy-teardown folder into your skills folder.

    macOS and Linux
    ~/.agents/skills/landing-copy-teardown/
    Windows
    %USERPROFILE%\.agents\skills\landing-copy-teardown\
  3. Start a new session in your AI tool. It loads the skill when the task needs it.

In Grok

  1. Download the skill zip.

  2. Add the zip in the skills or project settings of Grok.

Trust

What's inside

  • landing-copy-teardown folder
    • references folder
      • copy-problems.md2.1 KB
      • page-structure.md925 B
    • SKILL.md3.1 KB

File names and sizes only. The files come with membership.

Needs access to

  • The webReads

    Opens your landing page when you give it the address instead of pasting the copy

Permissions required

  • Browses the web

    ThroughThe web

Requirements

You bring

  • Your landing page address, or its copy pasted in order
  • Who the page is for and the one action you want visitors to take
  • Any proof you are allowed to use, such as numbers or customer quotes

Tested on

VerifiedTested in the last 90 days
  • Claude Code · Claude Opus 5.512 Oct 2026 · Run on pasted copy for a made-up app, with web fetch off. The live address path is still to be tested.

Known limitations

  • It judges the words, not the design, the speed or the layout.
  • It will not invent proof. A page with no numbers or quotes gets a rewrite with none, and a note on what to gather.
  • A rewrite is a strong draft to test, not a promise of more signups.

More

Questions

Will it make up testimonials or numbers to fill the page?
No. It keeps every fact the page already states and adds none. If the page would be stronger with proof you have not given, it lists what to gather.
Can it read my page from the address?
Yes, if your AI tool can open web pages. Otherwise paste the copy in order, with the section names.
Does it work with the landing page boilerplate?
Yes. Run it on the page the boilerplate built, then paste the rewrite back into the same sections.