Why we stopped posting every day (00:04)
Hi, welcome back. So today I want to talk about how we plan a month of content in one afternoon, because for a long time we didn't do it that way at all.
So for about a year we posted every single day. Every single day. And by the end of it, nobody on the team wanted to open the content calendar. Nobody.
And the posts got worse, not better, which is the opposite of what you'd expect, right? You'd think practice makes it better. But we were making content to fill a slot, not
One video a month (00:48)
So we changed one thing. Just one thing. Now we record one long video at the start of each month, and everything else comes
Pe