Tear down and rewrite your landing page copy
Acme Planner landing page: teardown and rewrite
You've given me everything I need: the copy, who it's for, the one action and proof you're allowed to use. Here's the teardown.
The five second test
Only what shows before scrolling: the headline, the subheadline and the buttons.
| Question | What the words say | Mark |
|---|---|---|
| What is it? | "the all-in-one AI-powered productivity platform". That could be a planner, a notes app or a chat tool. Only the product name hints at planning. | Vague |
| Who is it for? | "modern teams". Every team thinks it's modern. Nothing says 2 to 10 people or a shared calendar. | Vague |
| Why should I care? | "Plan smarter. Work better. Achieve more." No problem named and no result a visitor | |
