Proposal: an online bean shop for Northwind Coffee
1. What you told us
- You run two cafes, and you do everything yourself.
- You want people to order beans online.
- Your current site is one page, with no shop. You use Square in store.
- Christmas is your big month, and you want this live by 1 Dec.
- You are worried about cost.
2. What we will do
We will add a bean shop to your current site, so customers can order and pay for beans online.
- A shop page with each of your beans, its photo, price and bag sizes. [ask: How many beans and bag sizes do you want to sell at launch?]
- Checkout and payment through Square. [ask: Should online payments run through your existing Square account?]
- Delivery, pickup, or both. [ask: Do you want to post beans, offer pickup at the cafes, or both? If you post, where to?]
- An order email to you and to the customer.
- Tested on phones, with a short how-to so you can change prices and stock yourself.
3. Not included
- A rebuild of the rest of your one-page site.
- A separate page for each of your two cafes.
Both can be added later.
4. Timeline
| Week | What you receive at the end of the week |
|---|---|
| Week of 13 Oct | Bean list, prices and delivery options agreed |
| Week of 20 Oct [estimate] | A first look at the shop page on a private link |
| Week of 27 Oct [estimate] | A working test shop with every bean. You place a test order |
| Week of 3 Nov [estimate] | Your changes made. The shop goes live on your site |
That leaves the rest of November to fix anything before 1 Dec.
5. Price
| Option | What it covers | Price |
|---|---|---|
| Smaller first step | One order page on your current site, with a Square payment link for each bean | $950 [estimate] |
| Recommended | The full bean shop in "What we will do" | $2,400 |
| Fuller | The bean shop, plus a rebuilt site with a page for each cafe | $4,200 [estimate] |
Each price is fixed. It covers everything listed and does not change unless you ask for more. You see working pages at the end of every week, so you always know where your money is going.
You can start small and add the rest later at the same prices.
6. Next step
A 20 minute call on [ask: Which day before the week of 13 Oct suits you?] to confirm the bean list and delivery options. Once you say yes, work starts the week of 13 Oct.
Floor check (for you only, not for the client)
Your floor is $70 an hour.
| Option | Price | Hours | Floor (hours x $70) | Result |
|---|---|---|---|---|
| Smaller first step | $950 [estimate] | 12 [estimate] | 12 x $70 = $840 | Clears the floor |
| Recommended | $2,400 | 36 [estimate] | 36 x $70 = $2,520 | Under the floor by $120 |
| Fuller | $4,200 [estimate] | 56 [estimate] | 56 x $70 = $3,920 | Clears the floor |
The 36 hours for the recommended option: setup and Square 6, design 8, adding products 8, testing 6, calls and changes 8 [estimate]. With an owner who does everything, expect slow replies and extra calls.
Recommended option: the lowest price that clears the floor is $2,520. Cut the scope rather than raise the price, because you quoted $2,400 on the call and the client is wary after a past agency. For example, have the client supply the product photos and descriptions. That saves about 4 hours [estimate], bringing it to 32 hours, or $2,240. If you do this, add one line to "What we will do" saying the client provides photos and text.
Questions to answer before you send
- [ask: How many beans and bag sizes do you want to sell at launch?]
- [ask: Should online payments run through your existing Square account?]
- [ask: Do you want to post beans, offer pickup at the cafes, or both? If you post, where to?]
- [ask: Which day before the week of 13 Oct suits you?]
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